Mario Gamper, Vice President of Strategic Design, discusses why AI assistants might force Experience Design into a rhetorical turn. Here's a thing I'm curious about: What impact will the advent of AI assistants have on the design teams that create digital user experience and interfaces? As the success of gadgets like Alexa show, we're edging towards a paradigmatic shift to voice as our main mode of interacting with computers. This shift will send shockwaves through the design discipline. When the center of digital UI moves beyond visual, designers will probably need a new curriculum--one that includes a fundamental education in rhetoric and persuasion.